In the era of Internet and web marketing, everyone is working online to get their products a name among the people. You can potentially set up an online version of your store and double your orders within days. There are people who offer their services for online marketing and guarantee their work. All of the online marketing management revolves around SEO. These people know the content arrangements and how to rank a website in a search engine. You can also learn the online marketing SEO methods and here are top 5 tips to start optimizing your website for better and targeted audience.
- Removing the speed hinderer
Increasing technology has made people accustomed to fast processing. People these days can just bear a slow loading website. If your website loads slowly, one will simply close the tab and choose a different one that probably loads fasters than yours. Researchers show that a 1 sec delay in loading the page eventually leads to a 7% loss. The mentality of potential buyers is a slow website is untrustworthy. Which means a slow website can block people from buying your products. More than 40% people tend not to wait 3 seconds more. So remove the plugins and elements that you do not need to make your website faster in loading up. Use simple and elegant templates for your website. A blog with cursor modifications and unnecessary animation tend to be slow.
- Linking your web to relevant contents
You should always link your website to the authorized websites with the same content. In online marketing SEO, this is necessary in order to get the respective audience and search engine optimization. It also helps you make your website a more valuable platform. So, always give reference to the most authorized and trustworthy websites whenever needed
- Always remember what you’re writing
Most of the bloggers and content writers tend to overwhelm their content with keywords to drive more and more audience but seriously, you’re not going to get permanent readers from this method. You may be able to drive huge traffic a few times but once your web becomes well known as a “keywords hog”, people will stop visiting it. Always remember that you’re not writing for search engines, you’re writing for humans so make the content human-friendly first. After that, you can make it search engine friendly too.
- Getting to know meta descriptions
Have you seen the section that shows up under the blue link when you search something on Google? Yes, that is called Meta description. And most of the readers always choose the website by an attractive Meta description. If it is good enough to make the reader curious or to attract the buyer, you’re doing it the right way.
- Build readable links for your content
Online marketing SEO is all about getting yourself to the top of the targeted search result. Always remember that the search engines always place the respective and relevant URLs on the top. So if your URL ends something like this “articles/2/1452018”, you need to know that this is not the right way. The search engine doesn’t optimize such URLs to the top results. Always make a better understandable and readable link of your content to get ranked in the Search Engine.